Data protection policy

Data protection policy

ema protects your personal integrity. This data protection policy explains how ema collects and uses personal information. For questions about integrity and data protection, please contact us at

When you contact us to, for example, buy a product from us, you accept our data protection policy and our handling of your personal data. You also accept that ema uses electronic communication channels to send you information.

To offer you our services and products, we need to process your personal data as described below. We do this with the utmost consideration for your privacy.

What information do we collect?

Collection and use of data

This data protection policy covers data collected online and offline, including personal data collected through several different channels, such as websites, social media, contact by phone or email, and at events/fairs. We may combine personal information collected in one way (e.g., a website) with personal data collected in another form (e.g., trade fairs, customer meetings).

Information that you provide us with: You may directly or indirectly provide us with information about yourself and your company in several different ways, such as when you request a product, subscribe to receive our newsletter, interact on our social media or when you contact us by email, letter or phone. The information might be:

  • Personal and contact information – name, date of birth, social security number, invoice and delivery address, e-mail address, mobile phone number, position in the company, etc.
  • Application documents, CV – personal and contact information, skills, experience, education, previous employers, etc.

Information we collect about you: When you are in contact with us, we may collect information about (please note that we do not always necessarily collect all the data mentioned below):

  • Personal and contact information such as name, date of birth, social security number, invoice and delivery address, e-mail address, mobile phone number, and position in the company.
  • Information about products/services – details regarding the products or services you have bought/shown interest in buying.
  • Financial information – any credits, liabilities, or negative payment history.
  • Historical information – previous purchases, payments, and credit history.
  • Device information – e.g., IP address, language settings, browser settings, time zone, operating system, platform, and screen resolution.
  • Geographical information – your geographical location.

The information you provide us with, the information we collect about you, as well as information about the products/services and the financial information, is generally necessary to enter into a contractual relationship with us, while other information we collect is generally necessary for other purposes, as described below.

What do we do with the information?

All data is used to provide, perform and improve our services. Appendix 1 contains a list of what personal data processing we do and the purpose behind why we do them, and on what legal basis it is done.

With whom may we share the information?

To carry out our obligations to our customers and other stakeholders, we may transfer, or share the information with third parties such as suppliers or subcontractors, transporters, and service providers. We take all reasonable legal, technical, and organizational measures to ensure that the data is handled securely and with an adequate level of protection when transferring to or sharing with such third parties.

Authorities. We may provide the necessary information to the relevant authorities if required to do so by law or if you have agreed with us doing so.

What we will not do with the data: ema will not sell the information collected to third parties.

Where do we handle your personal data?

ema handles all personal data within the EU/EEA.

For how long do we store data?

We store data for as long as is necessary to fulfill the purpose for which the data was collected, or to perform our commitments alternatively as long as required by statutory storage times, e.g., in the Accounting Act.

Your rights as registered regarding access, correction, and deletion

  • Right to access your data. You have the right to request a copy of the information ema has about you and verify the information we have about you.
  • Right to correction. You have the right to request correction of incorrect or incomplete information about yourself.
  • Right to be erased (“the right to be forgotten”). You have the right to request deletion of your personal data in cases where the data is no longer necessary for the purpose for which it was collected.

However, there may be legal obligations that prevent us from immediately deleting all personal data. These obligations may come from accounting and tax legislation. We then securely stock the data that we are obliged to store, protecting it from being used for purposes other than fulfilling such legal obligations.

Cookies and similar techniques.

ema uses cookies on its website to deliver a user-friendly online experience.
Read more about our cookie policy below.

Contact us

ema (EMA Attachment AB) has the corporate identity number 55926-565, and is based at Ehns gata 6, 511 56 Kinna, Sweden. Contact us at if you have questions regarding our personal data processing or about this data protection policy.

The data protection policy was last updated on 2018-05-25.

Use of cookies

Cookies & similar techniques
We use cookies, web beacons, and similar techniques (collectively called “cookies”) to improve your experience on our website.

What are cookies?
Cookies are small text files consisting of letters and numbers. These are sent from our web server and saved on your device as below. We use different cookies:

  • Session cookies are temporary cookies that expires when you close your browser or app.
  • Permanent cookies are cookies that remain on your computer until you delete them or they expire.
  • First-party cookies are cookies set by the website you visit.
  • Third-party cookies are cookies set by a third-party site.
  • Web beacons are small transparent graphic images that can be found in emails.

Similar techniques are techniques that store information in your browser or your device in a way similar to cookies and web beacons.

Why do we use cookies?
The cookies we use typically improve the services we offer you. Some of our services need cookies to work, while others exist to make our services smoother for you.

How can you control the use of cookies?
Your browser or device usually allows you to change the settings for the use and scope of cookies. Go to your browser or device settings to learn more about how to adjust the settings for cookies. For example, you can choose to block all cookies, only accept first-party cookies, or delete cookies when you close your browser.

Keep in mind that some services may not work if you block or delete cookies.

Contact us
If you have questions about data protection or cookies, you are welcome to contact us at:

This cookie policy was last updated on 2018-05-25.



General information
There are new rules for personal data processing from 25 May 2018 with the EU data protection reform “GDPR” (EU) 2016/679, and the effect is stronger personal data protection.

What is personal information?
All information that can be directly or indirectly attributed to a natural person who is alive is counted as personal data. This also includes individual companies.

What can be collected?
We have the possibility to collect and store your name, address, personal and telephone number, e-mail, and delivery address. In cases where we need to do a credit check, the results of this are also stored.

Who is responsible for the personal data?
We, as a company (EMA Attachment AB, corporate identity number 559261-5651), are responsible for personal data. This means that we are responsible for collecting correct information, informing you of your rights, and handling any requests for data extraction or removal. For more details on roles and responsibilities, see the heading “more information” below.

How is the personal data used?
In addition to invoices and agreements, we may also use your information to send out information. This could be general information or promotions. However, this requires that we have received your consent.

How long is the information stored?
According to the Accounting Act, personal data belonging to a receipt or invoice is stored for seven years. The current contract and customer register is automatically cleared after two years of inactivity.

My rights
As a private person, your most important rights are to have access to your personal data, to have incorrect personal data corrected, to have your personal data deleted, to object to the personal data being used for direct marketing, to object to the personal data being used for automated decision-making and profiling.

How do I exercise my rights under the GDPR?
Contact us at or by phone at 020-12 02 900.

More information och

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