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Vélavit ehf: Enhancing Machinery Solutions in Iceland with EMA
Vélavit ehf
Hinrik Laxdal, Sales & Service of Industrial Machinery
Vélavit ehf, a well-known distributor in Iceland with over 25 years of experience in the machinery industry, specializes in the sales and servicing of industrial equipment. Hinrik Laxdal leads the company with a focus on delivering high-quality products to customers across Iceland.
Hinrik first heard about EMA through positive feedback from customers. Impressed by the quality of EMA’s products, he recognized the potential to complement Vélavit’s portfolio with EMA’s innovative machinery solutions.
The initial product purchased by Vélavit was a Cable Plow, which proved to be the perfect match for one of Hinrik’s customers. The customer had a specific need for such a product, and EMA’s offering met this requirement precisely.
EMA’s well-established reputation for high-quality products made it an easy decision for Hinrik to become a distributor. Even though he had not initially planned to venture into the bucket sector, the strong feedback from customers and the brand’s premium status convinced him that it was a perfect fit for his existing portfolio.
With the increasing demand for efficiency driven by the shortage of manpower and small margins in the construction industry, everyone is looking for solutions to work smarter.
As a consequence, the use of tiltrotator systems is heavily increasing and with this comes the demand for optimized buckets and tools.
EMA, with its reputation for top-tier products, has proven to be an ideal partner for businesses looking to expand their portfolios and enhance customer satisfaction. Vélavit ehf, a leading distributor in Iceland, is a shining example of how partnering with EMA can drive success and growth.
Vélavit ehf, led by Hinrik Laxdal, has been a key player in Iceland’s construction machinery market for over 25 years. Known for its expertise in sales and servicing of industrial equipment, the company built its reputation on delivering high-quality solutions that meet the exact needs of contractors and operators across the country.
Hinrik first learned about EMA through his customers, who raved about the brand’s superior products. Recognizing the potential to add value to Vélavit’s portfolio, Hinrik decided to explore the EMA range. After purchasing a Cable Plow for one of his customers, he immediately saw the benefits. “The product was the perfect match for my customer’s needs,” Hinrik explains. “EMA’s solutions are not only innovative but also perfectly tailored to the demands of the Icelandic market.”
EMA’s strength lies in its commitment to creating products based on real-world feedback from operators and end-users. The company’s range of attachments, including specialized tools like the Cable Plow, Sweeper, and Grading Beam, are designed to improve efficiency and save money on the job site. For distributors like Vélavit, this translates into high customer satisfaction and repeat business.
Hinrik was initially hesitant to enter the bucket sector, but EMA’s solid reputation and consistent quality won him over. “EMA’s products are well-designed, durable, and efficient. My customers have been very satisfied, particularly with the tools’ performance on wheeled excavators like Hydrema,” says Hinrik.
For distributors, the decision to partner with EMA is an easy one. With a well-established name, proven designs, and a focus on efficiency, EMA’s products sell themselves. The tools’ durability and smart features mean contractors are saving time and money on the job—factors that make EMA a go-to choice in competitive markets.
Hinrik emphasizes that the ease of working with EMA has been a major plus. “The communication and collaboration have been seamless. It’s clear that both Vélavit and EMA are committed to growing together,” he says. This strong partnership has allowed Vélavit to expand its reach and better serve its customers, particularly smaller contractors who rely on efficient machinery for their daily operations.
Vélavit’s marketing strategy relies heavily on word-of-mouth and social media, particularly Facebook. In a close-knit market like Iceland, reputation and reliability are everything, and Vélavit has worked hard to establish itself as a trusted provider. “We’ve built a solid customer base by delivering not only great products but also excellent service,” Hinrik explains. “In this industry, high service levels are just as important as the machinery itself.”
Vélavit is optimistic about its future with EMA. As demand for high-quality attachments grows, the company is focusing on keeping a stock of the most popular items and continuing to promote EMA’s innovative solutions to contractors across the country. “The strong brand reputation and the superior design of the tools have made EMA an easy sell,” says Hinrik. “We’re confident that our partnership will continue to grow as we introduce more of EMA’s products to the Icelandic market.”
The success of Vélavit’s partnership with EMA is a testament to the business potential that lies in distributing EMA products. With a focus on innovation, efficiency, and user-driven design, EMA’s tools meet the needs of contractors who demand high performance and reliability. For distributors, this means access to a product range that not only complements existing portfolios but also opens up new opportunities for growth.
By becoming an EMA distributor, you’re not just selling equipment—you’re offering your customers the chance to improve their operations, increase efficiency, and save money. And, as Vélavit’s experience shows, the process of working with EMA is smooth and collaborative, allowing you to build strong relationships and grow your business alongside a trusted partner.
“Customers have praised EMA’s products for their high quality, stability, and thoughtful design. One particular customer, who operates a Hydrema wheeled excavator, expressed great satisfaction with the durability and performance of EMA’s solutions”, Hinrik Laxdal says.
Hinrik describes the relationship with EMA as easy and enjoyable, emphasizing the seamless communication and collaboration between both companies.
In Iceland, Vélavit relies heavily on word-of-mouth and Facebook to reach new customers. As a well-known company with a solid reputation in the market, Vélavit places great importance on delivering both high-quality products and exceptional service, ensuring that customer satisfaction remains high.
Future Plans with EMA:
Hinrik is optimistic about the future and plans to continue promoting EMA’s products while maintaining a stock of the most popular items to meet growing demand.
EMA’s strong brand reputation and proven product designs have made them a preferred choice among Vélavit’s customers, providing reliability and efficiency that match the expectations of the Icelandic market.
Among his top picks from EMA’s extensive range, Hinrik highlights the Cable Plow, Sweeper, and Grading Beam with Roller as standout products for his customers.
Vélavit primarily serves smaller contractors who operate wheeled excavators, a market segment that demands efficient and reliable machinery solutions.
Hinrik has been active in the industrial machinery sector since 1996, working with major brands such as Goodyear, JCB, Hydrema, and Sunward. His background as a machine operator with experience in welding and machining gives him deep insight into product performance and manufacturing processes.
With EMA’s premium product range, Vélavit is confident in the future of their partnership, focusing on continuous growth and delivering high-quality solutions to the Icelandic market.
ABOUT US
EMA is excavator accessories that breathe quality. We leave nothing to chance and are driven by the satisfaction of our customers.
CONTACT US
Tel: 020-55 60 00
Email: info@emasweden.com
